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Is VR Dead or is it just getting started?

My Response to: https://loupventures.com/is-vr-dead-or-just-getting-starting/

Is VR Dead or is it just getting started?

I think the answer is that VR is misunderstood. Over the years, the technology industry has been using words and acronyms like VR (Virtual Reality),  XR (Mixed Reality) and AR (Augmented Reality) to distinguish between different types of hardware.

In actuality, VR really just means a "Virtual Reality," and it does not need to be limited to a Headset only experience. In my opinion, Virtual Reality should not be defined by the device type we use to connect to it with. Instead, Virtual Reality is that seemingly magical electrical dimension that we are building and connecting to in ever-evolving ways. Ultimately, the MetaVerse is "Virtual Reality" while a headset is just a method of seeing into it.

With that in mind, I believe the "Killer App" is general computing in VR.  It's the ability to send emails, write documents, manage files, work on spreadsheets, manage projects, manage people, browse the web, and all the other things you do today on your computer in order to "get work done". If you package up the capabilities of a "computer" as an application, that becomes the Killer App.

So with this in mind, the question becomes, "Are VR Headsets dead or are they just getting started?"

To date, VR headset developer have mostly published entertainment content in the form of Games, 360 videos, interactive pieces, and some social experiences. Similarly, 3DTVs were focused on TV shows, games, and movies. It's nearly 2019 and the 3DTV market is dead. I believe VR headsets are headed in that direction because the entire market is focused on creating "Entertainment" content rather than "Productivity" tools.

Computers and phones took off because they created a significant increase in productivity worldwide. Yes early PCs included games like Minesweeper, Solitaire and Doom, but Word Documents, Spreadsheets, Email, and print capability is what turned a PC into a Utility in every house in America. A PC is really just a better typewriter.

If you could connect a computer to a 3D TV and get your work done in a better way, then 3D Screens would be in every house in America right now... But, the industry focused on entertainment first, and now manufacturers don't even bother turning on the 3D feature on TVs that already have the technology built in.

In the computer industry documentary, "The Triumph of the Nerds", they talk about the fact that when VisiCalc came out on the early Macintosh, accountants could get 10 days worth of work done in 1 day. They lined up to buy Macs with VisiCalc and said: "Take my Money!".  

In my opinion, "Increased Productivity" is how you get the world to line-up for VR Headsets and say "Take my money".  If you can get 10 days worth of work done in 1 day by switching from 2D Computing experience (which everyone uses today), to a 3-Dimensional computing experience, which provides a more magical interaction with limitless real estate and 3D objects, then it stands to reason that yes indeed, the average user should be able to 10x their productivity by opening up the 3rd dimension in their every day computing.

The Next key to success in the Headset industry is to provide a more natural transition from "GUI" computing using Mac, Windows and Android to "3DUI" computing using a MetaVerse style operating System.

Steve Jobs had the iPad ready before the iPhone, but he needed to release the iPhone 1st because people already used phones and it was easier to give them touch screens on something they already use, rather than trying to get them to use larger tablets which was not a category that every user was already purchasing. If Steve Jobs released the iPad without first training people how to use a touchscreen on their phones, it would have been a major failure. And this is the problem VR Headsets are having right now.

So, how do we roll out Virtual Reality to the masses? and How do we ensure that VR Headsets are a worthy long-term investment?  


Jacki Morie who has been working in the VR industry for 10s of years recently posted the attached photograph on her Facebook page. In it, you can see her testing out a VR wand at a regular computer without having to wear a VR Headset. This is the secret to Virtual Reality that the industry seems to be missing. You do not need to wear glasses in order to use with Virtual Reality. Just as Jacki had to first test her VR wand on a desktop computer, I believe everyday computer users will need to first use 3D Interfaces on their existing device types before they will be ready to put on a headset on a daily basis.   

In-order to get every-day people to buy VR Headsets, they 1st need to enter Virtual Reality using Laptops, Desktops, Phones, and Televisions. Only after they've adopted Virtual Reality on existing hardware categories will they be ready for new types of hardware like VR and AR Headsets.    

We must train users to interact with 3D applications on their existing devices, by giving them 3D versions of key app categories like Email, Word Documents, spreadsheets, Project Management, CRM, Web Browsing, and more. And we need to arrange those applications (on Laptops, Desktops, and Phones), not as windows on a flat desktop, but instead as 3D modeled tools arranged and animated in a spatial environment (just like playing a 3D video game on your laptop, desktop, phone or TV).

Thanks major gaming companies like Nintendo, Sony, Sega, and Microsoft, billions of people have been trained on how to navigate 3D in a game environment. Now we simply need to allow them to navigate their everyday computing in a similar 3D environment. And from there, we can also start to teach non-gamers how to utilize 3D controllers, or move around a 3D world with keyboard and mouse simply because they will be able to get more work done.

In my biased opinion, this is the secret to getting Virtual Reality as widely adopted as the PC and Smart Phone.  Once you can do all your everyday work in 3D using a 3D Operating System and 3D apps, then VR Headsets become a piece of the "Virtual Reality" EcoSystem.

And finally, The EcoSystem is the Key to success. In my opinion, companies like Oculus and Magic Leap are going to have a very hard time because they are building experiences designed for headsets only. But when you take off the headset, you can no-longer user their 3D Operating System or their 3D Apps. In my opinion, this is the biggest risk to the industry.

In order for the Virtual Reality industry to hit its goals, users MUST be able to interact with the 3D Virtual World from all their devices, with the VR headset just being one way to connect into Virtual Reality. When you take off your headset, you MUST be able to go into that same 3D world on your pocketable phone... and when you switch to a laptop or desktop, guess what, you're still connecting into the same Virtual Reality, and all your VR apps are responsive to the device and controls you're using to connect.

Platform makers like Oculus, Microsoft, Magic Leap, and Valve are becoming increasingly dependant on their developer ecosystem. This is a big and scary risk for these multi-billion and even trillion dollar companies. Even the founders of Magic Leap have mentioned something along the lines of their fate being in the hands of the developer community.

As we enter the year 2019, software development is easier than ever. And all the back-end logic of the most important app categories in the world are openly accessible via API or are easy to replicate using frameworks and code libraries that make programming as easy as drag and drop.  Over the next few years, replicating the features of top performing apps will be easier than ever, and this means that a company who has the knowledge and expertise to build a 3D Platform, should also have the ability to draw up 3D Versions of existing app categories, and quickly develop working versions in a 3D world.   

To prove this point, all you need is some storyboard artists, 3D modelers, animators, and unity programmers to make a 3D email application that ties into IMAP and Pop3 Email servers like Gmail.   This means that in 3 to 6 months, with a few resources, a 3D email application can be released with free access to all the major features that come from Gmail or Outlook email servers. And, best of all, those integrations are free to integrate.

This process can easily be duplicated via an "in-house" assembly line, where the job of the assembly line is to look at existing app categories and make better (3D) versions of the top performing apps for use in Virtual Reality. This is how a new or existing platform could ultimately secure their place in the entire market, and not be as reliant on developers to make the key apps for them.

In 2008, Apple released the Mobile App store, and new developers shifted the industry by creating mobile versions of the most popular desktop apps. From there, developers started making apps that were responsive to Mobile, Tablet and Desktops, and again, new players were able to take the lead in the hottest app categories.

Today, the opportunity is even bigger as today 2D GUI computing is the industry standard and sometime in the near future, 3D computing is clearly destined to take over.

There is a huge barrier to entry, as platform makers MUST provide an ecosystem of Hardware, Apps, Content, and Services in order to be a viable option for mass adoption. However, the biggest players in VR are focused on headset only experiences, and there are only 3 major Operating System Providers, (Apple, Microsoft, and Google), each of which are extremely similar to one another, and are rooted in older 2D interface designs. Furthermore, Consumers are getting sick of having to choose between Windows of MacOS,  or Android and iOS. Frustrations are rising, and there is plenty of opportunity for a new option. It's time for a 4th Operating System from a 4th major ecosystem... But that's only viable if the company making it is able to strategically transition users from 2D Computing to 3D computing across a variety of devices with animated 3D apps that blow away the experience of working on a traditional Mac, Windows, Android and iOS, flat experience.

Finally, compatibility is key. The ability to run a platform and all the apps within it on existing devices like Mac, PC, Android, means that the "Platform" itself is no longer limited by hardware constraints. This is why Google was able to compete directly with Apple and Microsoft, and why so many manufacturers pay microsoft to distribute products with Windows OS installed.

Further, compatibility was the key to Compaq's ability to successfully compete with IBM by making an IBM Compatible product.  

Apple does not distribute their OS to other manufacturers, but it doesnt really matter since the majority of file formats Apple uses are compatible on PC and Android as well. and Google and Microsoft both make their software compatible with Apple devices.

Google Chrome has done the best job of being its own OS or being installed as an app ontop of Mac and Windows. And just like Google Chrome, a Virtual Reality OS should be able to run ontop of any existing platform in-order to ensure mass adoption and compatibility.

An OS that can install like an app on top of Mac, Windows, Android, Magic Leap, Oculus, etc. or can be run through any web browser with a high-speed internet connection is the answer.

Enabling 3D Computing on any device with a screen and internet connection is the key to making Virtual Reality a Reality.

And thus, these are my thoughts on how VR will become mainsteam :)

Justin Massion


Visualizing Real World Businesses to be Played like Video Games

I've primarily been looking into simulation games like: civilization, simcity, and other video games where you get richer as you play. I've come across a few games like Robert Kiyosaki's CASHFLOW board game, but I have not yet looked into business school games. 


My underlying hypothesis is that video game players are really good at getting rich in video-games. Therefore, if you could build and run an actual business, like its a video game, then perhaps doing business could be more fun, more visual, and easier to win.


I've come across a lot of research about using gamification to reward workers with badges, promotions and prizes. But i've yet to see anyone approach a business as if they were programming a video game, using key players, game logic and sexier interfaces.


As an example, apps like Uber & Lyft are technically real world video games. There's 3 types of players. You have riders, drivers, and staff. Each have different screens and each play the game differently. But together, they make up a multi-player experience. In particular, the drivers and staff play the game with specific strategies and earn rewards in the form of money (which today is just numbers or points in a banking app).  These are billion dollar companies that run like video games, and they don't even know it. 


Interestingly enough, most businesses use the same building blocks with similar player types and similar strategies. The only real difference is the variables that make each business unique.


As a simple example, a web design agency could be built tomorrow by stacking together software like quickbooks, salesforce, adobe creative suite & Skype. From there, you'd put a qualified worker in front of each program, generate some templates & processes, and give them each the time to do their job. As an organized organization, their goal is to collectively earn points by calling companies, selling them websites, building them sites and repeating the process over and over again. As long as they spend less than they earn, they will have a winning formula.


Obviously there's more to it than that, but software is making business more logic-oriented than it's ever been in the past. 


By creating a visual map of a company, the business owner and decision makers can work on their business from the outside in. They could literally approach it like they're programming a game, then put the right software modules, players, processes, and strategies together to constantly generate wins in excess of losses.


My question to you is, as a serial entrepreneur, would it have been useful for you to think of your businesses as games? do you think visual maps would have been more useful than org charts? Do you think business systems and processes would be followed better if the employees thought if it as a fun game rather than boring work? And lastly, wouldn't it be cool to sell a company by handing over a manual that says, here's the pieces of the puzzle, here's how they fit together, and here's your control panel?


In closing, Virtual Reality is now relatively easy to program. While most people are building entertainment experiences, i've been discovering how to use VR to quickly create and manage real world businesses. 


The efficiency gap between companies that use computers and those that do not is pretty big. But the efficiency gap between companies who use 3D computing and companies who use 2D computing is going to be way bigger. 


To tie everything together, the majority of 3D programming is happening inside of game engines like unreal and unity. This alone proves to me that Video Game Logic & Visualization should be the way of the future for business & software programing as a whole. 


In closing, my assumption is that even without 3D software, businesses can be represented like a hand drawn board game. And, those visual maps should be extremely useful for creating and implementing systems and processes across an entire company.



Work Sustains Technology... Not Entertainment

The Reason 3DTV had a big rise and quick fall is because its use never went beyond Entertainment. 


3D Video, 3D Games & 3D Porn may have gotten the technology going... But its only value is entertainment. And entertainment alone is not enough of a reason for a technology to stick around. 


If you can do "work" on your 3D display, then it becomes an "asset". 


3DTV Failed because no-one made Microsoft Office in 3D or a web-browser in 3D, or a way to make money using your 3D Display. 


As pessimists, we often think that people are driven by laziness. Well, I believe the death of 3DTV contradicts that point.   Lazy Entertainment alone was not enough to sustain the 3DTV Industry.   3DTVs would only be around today if they aided in our ability to be productive, get shit done, and make more money. 



So, The same is going to be true for VR.  If all we do is make VR Entertainment, then it will rise and fall.  But, if we are able to do real work in VR, then it will rise to exponential heights above the success of the personal computer industry. 


The personal computer took over the world because it allowed people to do more work and make more money... Yes you could play games, yes you could listen to music. But no, entertainment was not the sustaining factor. 


Arguably, the early adopters that had calculators could perform 10x better than those that only had pen and paper. Then, the early adopters who got computers could perform 100x better than those with calculators. And finally, the early adopters who do their work in 3D/VR should perform 1000x better than those with 2D Computers. 


I believe the early adopters like me who can build and utilize "Office and Productivity environments" in VR will perform 1000x more "efficient" and on a greater scale in comparison to those who have 2 monitors on their desk. 


In VR, we are not limited to time and costs of building a super office. In VR, you can build the most high-tech office the world has ever seen. And you can duplicate as many times as you want for FREE. 


Your new VR office is at least 1000x cooler than your Home Office, it's at least 1000x cheaper to build, and its at least 1000x more efficient. 



So in closing, ENTERTAINMENT DOES NOT MATTER. The ability for individuals to GET MORE WORK DONE AND MAKE MORE MONEY is the #1 factor in the potential success of this rising technology. 




Million Dollar Strategy For Experts & Gurus

When you skip to the 30 minute mark, Brendon Burchard shows a great money making system that starts with an offer as inexpensive as a book, and leads you through a series of offerings that will make you 7 Figures. 

Yup, this is a million dollar formula for people who like to teach and give back

http://www.expertsacademy.com/theplan (skip to 30 mins)

*** Here is a perfect example of the how to position the various products and offerings in your funnel.

The Million Dollar Strategy:

  1. a consumer based product (like a book $7)
  2. a monthly subscription product (like $47 or $97/mo.)
  3. a high priced product (the big course $497/mo.)
  4. a high priced seminar ($2000)
  5. a high priced coaching program ($2k/mo. Group Coaching)
  6. And then there's $10K-$35K + Percentages & Equity opportunities
  7. and finally the potential for a $100K+ whale client

Next-Gen 360 Degree Gaming

Introducing "Next-Gen 360 Degree Gaming" by Justin Massion 

Welcome to the future of gaming (with Gamecan's 1st Game Overstep) 


It's 2015! GameCan is new & nimble... Which means we're starting with a brand new untapped, and unrestrained structure for the next great Game Company. 


"Next-Gen 360 Degree Gaming" stands for "Next Generation 360 Games" 

By taking a 360 approach to each aspect of the gaming market, we can establish a new marketplace for a new type of gaming experience that transcends platforms and introduces a new standard in game development which we can be the 1st to Market leaders. 


The combination of Unity, Journey Builder (marketing), Next Gen Platforms (PS4 & Xbox One), along with VR, Mobiles & Wearable technologies... Retail experiences, Tournaments, Merchandising, and Social Sharing... Opens up a new trend in the gaming market which we can introduce and lead in a VERY BIG WAY! 


The best part is... Everything I'm talking about is extremely do-able, affordable, and reasonable for us to accomplish. Yet, this new opportunity is completely unique to our capabilities and provides us with a major competitive advantage.  


As proven by Kickstarter & the Crowdfuning world, it's more than clear that our audience is seeking these next gen innovations and experiences in a way that is only barely being touched upon by the existing, highly established game companies. 


In fact, companies like Occulus Rift, Roberts Space Industry (Star Citizen), League of Legends and Virtuix are perfect examples of the Market's want, need, requests, expectations, loyalty and unbelievably fast rates of adoption. 


Imagine this:  

Overstep is a game perfectly poised to change the market forever. Not only does Overstep stand in the uncluttered market of Next-Gen, Free-to-Pay, Not-Play-to-Win games... It also introduces the highest level of "Physically Based Rendering" (on the Indie side, AAA is good at it, just different methodology) and a new use of "gravity" across multiple platforms.  


Overstep will also introduce "Next-Gen 360 Degree Gaming" to the world.  


So, What does that look like?  

From customer acquisition channels like Facebook ads, Social Media, Affiliate Networks, and App Store Optimization... to Multiple points of entry using multiple game platforms like Mobile, Wearable (watch), PC & Consoles... to Retail Virtual Reality experiencewhere customers at malls and other high-traffic locations can literally step into the game and play against each other both locally and across the world...  to major events like tournaments... The customer Journey becomes uniquely fluid, trackable and dynamic... Making Overstep the 1st of it's kind to be fully integrated into every aspect of their technological lifestyle.  


And once again, this is entirely affordable, capable and relatively quick to develop and deploy. 


By expanding upon, partnerships with companies like Unity, Microsoft, Facebook, Google,Apple, Steam, Occulus, Virtuix, Sales Force (Journey Builder), and Westfield, we can deploy quicker than ever! 


Unity allows us to build once and distribute to nearly all platforms. Journey Builder allows us to track every move a player makes, and intelligently respond with dynamic offers and enhanced experiences. Facebook connects us directly to any target market we choose (including, but not limited to our own). Microsoft is putting us directly in front of their entire Xbox One Community. And placing Virtual Reality experiences in high traffic locations like Westfield malls is surprisingly affordable for the 1st time. Even merchandising is at a whole new level of affordability and distribution thanks to 3D Printing & on-demand manufacturing.  


At GameCan, we are literally and truly ready to go-to-market with "Next-Gen 360 Degree Gaming". And OVERSTEP is the game to do it with! 


Development in 2015 and beyond.  

Dev Equipment and Software is highly affordable, and access to talent, marketing and business development is entirely global. We literally have the world at our fingertips.  


Let's bring Dragons back to life... well, just the good ones


5 Simple Steps to bringing Dragons Back to Life

The story is: Dragonious is an interpreter dragon. Dragonious can be male or female, young, old, adult, etc. Everyone can customize their dragon however they want. 

Dragonious's job is to manage all your communications. You can talk to you dragon, you can speak to your dragon, you can even make funny faces at your dragon. Even when your dragons not there, he can here you. As long as you haven't asked him not to.

Dragon will also make sure that all the things you ask for get done. 

Dragonious can control your computer, can run automated processes, and even translate other languages for you... In fact, Dragonious will even help you communicate with your animals. 

Pretty cool right?

So, here's the 5 steps. 






Welcome to JAM OS


You can surf the web, learn anything you could ever want to know, & run your entire business unplugged for about 7 hours straight... All while chillin' in a hammock with your loved ones on the beach...

Here's a sneak peak of v.1 of my OS... It runs Windows, Mac, & Chrome side by side. It comes with an entire 3 months of beginner to advanced training, and even provides 24 hours a day of dedicated real human secretaries to automate everything you don't want to do on your own.

And by the way, yes, it does Yoga too ;)




1. It runs Windows, Mac, & Chrome side by side

2. Sketchbook Pro, Microsoft Office, Adobe Creative Suite, Pro Tools, Logic, Final Cut, and more.

3.  I've setup Slack to manage my entire team. Including 24/7 real human secretary and assistants. Personality Tests help us communicate even more effectively. By next year, i should be ready to connect Slack to IBM's Watson AI. Because i'm communicating in a specific method called "assembly line language", Watson will be able to read every conversation and build incredible automations and AI.

4. We have Chrome Dialed in as your business hub.

5. I use MindMeister to "build pipe." The maps i build in MindMeister quickly & efficiently become automated projects for my team to complete fast

  • Sunrise.am is my calendar & Outlook manages all my email. TeamGannt gives me a birds eye view of my productivity timeline
  • Meistertask, Trello, Evernote, Pocket, and Dictionary keep me organized and give me clarity
  • Mint, Expensify & BackOps help to automate your entire accounting & banking setup
  • SquareSpace, Infusion Soft, Tiny Pass, Nimble, ClickDesk, Xero, ZenDesk & Full Contact run my online sites and stores. There's also HootSuite, Adroll, BannerSnack & a few others.
  • For education, i've got Udemy, StageLight, CreatorUp, DrawingAcademy, DuoLingo ready to go at all times. *I'm still working on a SLMS (Super Learning Management System). I also have a workshop that uses 2 digital pens to learn to be ambidextrous.
  • Odesk, Fiverr, Evato & 99 Designs handle all my hiring needs, and get projects delivered fast, on time, & on budget.
  • Finally, IFTT & Zapier ties everything together with special recipes & automations


Just Finished Building v1.0 of My Operating System

Here's a Sneak Preview :)

Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS: 01:00. Target market 07:30. Competition 08:27. Customer needs 14:11. Unique Selling Proposition vs. Sun Location: NeXT headquarters, Redwood city Steve was 35 years old. More Insanely Great Videos & Info at http://everystevejobsvideo.com

Here's what i've been actually building

Hey Pop, 


Check this out. This is what i've been working on with Max. 



We've been generating a database of hundreds of thousands of Investors and entrepreneurs. This week we'll be finished with our 1st complete database with over 27,000 investor profiles. Every contact includes names, emails, phone, social profiles, funding criteria, and more. With the push of a button i can literally email thousands of investors an offer without getting in spam. We can also sort by criteria, and market specific offers to specific people based on the data we have about them. We can also place internet ads only in front of the people we know are our strongest leads. It's unbelievable how cost-effective and efficient we can advertise and market now that it's 2015. 


We also are getting the entire company setup for full automation with extremely minimal overhead. As an example, this week we paid $27 for 47 hours of work with a virtual assistant. And she's very good. I also just got my mom a full time assistant who specializes in real estate for $3/hr. 


This year is the 1st year that technology is good enough for me to actually pull this stuff off. I can write very simple algorithms and flow charts that can be automated almost immediately. And, I can control the entire thing from a texting program called slack. 


Here's a couple testimonials I had made for Capital Researcher at about $10 each. 



I'm excited to show you some of the tools i've been using to automate entire business processes. As I mentioned before, I actually came up with a new type of programming language for getting things done on a global scale.  I call it "Assembly Line Language" or "ALL" 

In essence, the key is to build digital pipelines and integrate better communications and processes for any business model. It sounds a bit out there, but its actually pretty simple and straightforward. I think "Laying Digital Pipe" can be the 2015 equivalent to building railroads in the industrial revolution. Instead of laying down track, we can draw flow-charts in a program called mind meister. And with a bit of instructions, we can fully automate those flows in record time. 


The cost of building "digital pipe" is incredibly cheap. In fact, I wrote an algorithm that uses the power of compounding to start various types of business models with only $100-$1000 and grow the business exponentially using net instead of debt. 


You say in a lot of ways i'm you, and in a lot of ways you're grandpa. Well, Grandpa had a calculator. You had a slow moving desktop PC, and I have a workstation that can run processes around the globe.  Imagine what grandpa could have done if he was using the technology i have available to me today. 


In fact, here is an example of my tool box, https://mm.tt/470060907?t=LKmdRPojlY . With only a few weeks of work, i can turn this flow chart into an automated system that i can fully automate through text or voice. It would probably cost under $500/mo. to run this system. And obviously, the ROI can be very very promising.  

Create your own mind maps at MindMeister

Each one of these apps can be fully automated from a text message using the Assembly Line Language i mentioned. 

I have the Assembly Line Language designed in a way where you dont need to know code. If you do know code, you can get things done a bit faster. But if you dont, you can speak plain english and the system will understand your instructions. 

You can also teach the system your own coding language, and it will give you suggestions as well. For instance, if you say "make Justin equal to J", Now you can save 5 letters every time you mention my name.  Alternatively, the system might say to you, "Jamie, we could do emails better together if you say @Name followed by the message you want to send. Would you like me to show you some examples?" .   In this case, you are learning the system and the system is learning you. Within a few weeks, you'll have developed your own symbiotic language between you and your computer. 

This gets really impressive as you start using characters or "avatars" to help you visualize different aspects of the system. By visualizing and adding character to different aspects of the system, we can make exponentially stronger neural connections in the human brain. 


All of this can be as simple as writing a text message, or talking to a better version of Siri called "Dragon". 

I suppose i'll cut off the email here to keep it short.

Love you,